Resources Library by ANA

Bag stories

Greet, Wendy and Ute shamelessly talked with women about the content of their bag. So did their partners around the world, from Shanghai to Stockholm. Bags from 15 countries will tell the stories of their owners. Female insights based on one of the...

Catalogue: Qualitative 2008: Consumer Choice

Authors: Ute Rademacher, Wendy Hesseling, Greet Sterenberg

Company: Colibri Research

November 20, 2008

Managing global brands to meet consumer expectations

Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those...

Catalogue: ESOMAR Global Cross-Industry Forum 2003

Authors: Greet Sterenberg, Earl Taylor, Malcolm Baker

December 3, 2003

Managing global brands to meet consumer expectations

Increasingly affordable information and other technologies allow brands to be customized for local cultures and for individual consumers. The question for brand strategists is whether, when, where and how to do this. Are global brands merely those...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Earl Taylor, Malcolm Baker, Greet Sterenberg

September 14, 2003